Essentials

mytopicals.com

Faded and other treatment-leaning skincare with bold branding. High-color packaging and texture films.

hauslabs.com

Lady Gaga's makeup house — triclone skin tech and color. Sculptural packaging stills and shade stories.

makeupbymario.com

Artist- palettes, master pigments, and pro-leaning color. Artist-demo videos and palette-architecture stills.

hudabeauty.com

Obsessions palettes, complexion, and fragrance at mid-to-high prices. High-glam campaigns and influencer-scale launches.

patmcgrath.com

Mothership palettes and couture-level color at high prices. Baroque stills and pigment-macro films.

youthtothepeople.com

Superfood-named cleansers and serums at mid prices. Green-juice photography and pump-bottle stills.

herbivorebotanicals.com

Botanical oils, masks, and crystal-aesthetic skincare. Stone-and-oil stills, very spa.

biossance.com

Sugarcane squalane oils and clean serums at mid prices. Lab-glass stills and squalane-drop macros.

sundayriley.com

Good Genes and high-texture clinical-glam skincare. Rich cream stills and acid-serum macros.

theouai.com

Haircare, fragrance, and body with a cool-girl scent wardrobe. Beige-bathroom stills and scent-layer diagrams.

gisou.com

Honey-infused hair oil and a small bee-story hair line. Golden oil macros and hair-shine films.

k18hair.com

Peptide leave-in mask aimed at damaged hair at high prices. Before/after hair-fiber graphics.

patternbeauty.com

Tracee Ellis Ross's curl and coil haircare at mid prices. Curl-pattern photography and texture education.

briogeo.com

Don't Despair, Repair! and clean haircare at mid prices.

coola.com

Organic-leaning sunscreens and setting mists at mid prices. Outdoor glow photography and mist-spray films.

vacation.inc

Nostalgic sunscreen oils, mists, and pool-scented SPF. Retro motel photography and oil-slick stills.

sokoglam.com

A K-beauty edit of Korean skincare and makeup houses. Routine diagrams and brand-house tiles.

dedcool.com

Skin-scent fragrances, Milk, and layering mists at mid prices. Gen-Z stills and layering diagrams.

anastasiabeverlyhills.com

Brow products, palettes, and glam makeup at mid prices. Brow-map diagrams and palette stills.

elfcosmetics.com

Affordable makeup and skincare dupes at low prices. Bright retail grids and viral-SKU banners.

cosrx.com

Snail mucin, acids, and Korean treatment skincare at mid prices. Lab-simple bottles and concern diagrams.

manucurist.com

Green Flash at-home gel systems and clean-leaning color. Nail stills and lamp-kit diagrams.

eadem.co

Skincare and makeup built for deeper skin tones. Rich-tone casting and milk-texture stills.

onesizebeauty.com

Patrick Starrr's setting powders, sprays, and glam makeup. High-glam campaigns and bake-and-set demos.