Store detail

Chubbies

chubbiesshorts.com

Short inseams, stretch shorts, and loud casual prints at mid prices.

Joke-copy homepage with product videos of the inseam.

Suits men who actually want 5.5-inch shorts, not 9-inch hybrids.

Inseam length is merchandised as the product.

Tone is jokey and the women's line is secondary.

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