Platform

Facebook & Instagram Shops

Social commerce storefronts inside Meta apps. Discovery happens in feed/Reels; checkout rules vary by region.

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Who it's for

Brands selling via Meta social commerce.

Caveats

Availability depends on country and Meta policies.

Regions

Global

Official apps

Shops live inside the Facebook app.

Visit official site

Opens the platform’s official site in a new tab. StoreAtlas is not affiliated.